YouTube is upgrading its Promotions tool, letting creators target potential viewers by interests, not just age, gender, or location. What’s new. Creators can now target users by interest categories ...

YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.

Industry leaders decode YouTube’s ad glitch, unpacking its CTV ambitions, rising ad loads, creative pressures, and how viewer tolerance could shape the future.

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