Adidas just announced they’re partnering with 3D printing company Carbon to mass-produce a line of shoes with 3D printed mid-soles (the spongy bit that cushions your foot). Called Futurecraft 4D, they ...

Earlier in 2021, Adidas comissioned a YouGov survey in the United Arab Emirates, which found that only 12 per cent of women are entirely at ease wearing a swimsuit at a public beach or pool. In June, ...

Why go for a normal static billboard when you can make use of a liquid one? That was the creative concept adidas took on to launch its conservative and inclusive swimwear range for women. Done in ...

Adidas designed the Liquid Billboard in the United Arab Emirates, the world’s first swimmable media space, to raise awareness of its inclusive swimwear line and improve the confidence of women wearing ...

The first batch of awards were issued today at Day 1 of the Cannes Lions Festival including an Outdoor Lions Grand Prix for “Liquid Billboard,” by Havas Middle East Dubai for client adidas. The big ...

Adidas’ 'Liquid Billboard' campaign, advertising the brand’s inclusive swimwear collection and developed in partnership with Havas Middle East, was awarded the Outdoor Grand Prix yesterday at the ...

Talking us through the campaign, how they went about addressing gender equality in sports, and what they believed made it an outstanding piece of work are GM Fabio Silveria and ECD Joao Medeiros… ...

Liquid billboard provides fitting platform for its new Burkini collection Dubai: The German sportswear brand adidas has unveiled the world’s first liquid billboard in Dubai, to show off its recent ...

adidas, a retail brand, launched a campaign in the Middle East and Africa to generate reach and create a conversation, influence women to feel comfortable in and around the water, and induce purchase ...