Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the ...
Editor’s Note: An article in CM sister pub AdExchanger reviews an innovative campaign from the B2C sector: Ally Financial’s collab with Fortnite’s open-source creator platform to launch a new golf ...
Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nascar is crossing over with the world of video games once ...
A few weeks ago, Xbox Game Pass Ultimate got a big 50% price hike, but Microsoft and Epic Games teamed up to soften the blow — at least for some. Fortnite is one of the biggest games in the world, and ...