JERUSALEM Sasha Boojor squirmed and struggled as black-clad masked men yanked him out of a cage and branded him with a hot iron. While the smell of seared flesh was disturbing, he said, this shocking ...

Animal Planet has a new brand identity with a fresh mission, mark, look and logo as the network goes global under President Susanna Dinnage. Animal Planet’s mission is centered on “keeping the ...

There is a great number of brands that use animals as a base for their brand identity. Each of these companies has its own reasons for this but commonly this approach has an objective base. Animals ...

One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral. Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has ...

A hiss, the smell of burnt skin–and a foal that never forgets. For some, it’s a lived tradition; for others, pure animal cruelty: branding horses. PETBOOK explains what’s behind it and why the ...