Delaware entrepreneur Marcus Smith shares how he grew his platform into a tool for events, brands and in-person experiences.

Building Design+Construction reached out to AEC professionals who have studied and applied augmented reality and asked them to pinpoint applications that are ripe for the technology. Here’s what they ...

Take a cursory glance at Ultraleap’s website and it becomes immediately obvious the company is doing similar work to Apple and Meta are with Quest and Vision Pro, respectively. Ultraleap states its ...

NEW YORK, May 30 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Note to editors: Promotional images of the AR experience are available through the museum’s Dropbox account. Email [email protected] to request the link. History comes alive in a new augmented reality ...

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Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality glasses slated for launch later this year. The Specs Inc. subsidiary ...