Most of what we hear about next-generation automotive technology these days has to do with self-driving cars, zero-emission technology, and the like. But Mini (and its parent company, BMW) are betting ...

UW-River Falls' Humane Handling Institute is the first in the U U.S. to use augmented reality goggles, allowing handlers to see the world through a cow's eyes for better animal welfare.

Meta Platforms has a long-term growth opportunity with augmented reality glasses. Orion has the potential to disrupt the market like the iPhone. If priced between $700 and $1,200, Orion and future ...

Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide ...

Swim practice may be getting a little techier, as a new pair of augmented reality-enabled goggles promises to keep track of swimmers' heart rates and performance. Officially launching in November, the ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...