BMW knows many new car buyers are tired of looking at the same dull white, grey, dark blue, and black shades. So, it updated its online platform, which allows everyone to look at a rich collection of ...

The first fully-fledged M since the BMW M1 graced the realms of the automotive industry last year and generated a lot of… let’s put it mildly – controversial interest. Now, it gets to look even more ...

BMW Individual’s palette of colors allow buyers of the brand’s models to select a color that matches their personality and style. To showcase what BMW Individual can do, the car manufacturer has ...

The 2021 BMW M3 and M4 have been showcased in a plethora of different BMW Individual paint finishes for the first time. While the jury is still out on the designs of the new M3 and M4, there’s no ...

Update: BMW reached out and told us all of the colors shown in the online configurator are available on all M3 and M4 models. The automaker wanted to show as many colors as possible, but is limited to ...

BMW will release two online-exclusive editions through the BMW Shop Online platform starting. Both models are based on the ...

Garret Donahue, a Southern California native, has been involved in car culture for the majority of his life. From organizing local group drives to attending open track days, Garret dives deep into the ...

I hate when my doorbell rings. Not so much because I dislike people, but because of the cacophony unleashed by my family’s very good German shepherd mutt, Rosie, when someone has the gall to ring ...

BMW Blog reveals the BMW Individual customization program has trickled down to most trims of the X3 and X4 crossovers, and as Autoblog discovered with great delight back in February, BMW has created a ...

The Canadian-market exclusive has gorgeous heritage paint colors, gold wheels ... and a speedometer in kilometers per hour.

BMW marks four decades of M heritage with a 40-unit Canadian-exclusive M4 featuring heritage paints and track-focused details ...