At the beginning of 2008, CCTV officially proposed an upgrade from the channel brand-shaping to CCTV brand-shaping strategy. The 2008 (Fifth) World Brand Conference, sponsored by World Brand Lab, was ...

Tomorrow's World Consumer Rights Day, also known as '3.15' in China, is a day that can strike fear into the hearts of consumer-facing brands in China. That's because 15 March is the day the national ...

The name of China's national television broadcaster, China Central Television(CCTV) may soon become a brand of condoms if a local businessman's application is approved. Li Zhenyong, from Fujian ...

Videocon Telecom has announced its entry into fast growing INR 6600 Cr Security and Surveillance market with its new brand of ‘Videocon WallCam’. The brand will bring in wide range of security and ...