Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

Unreliable customer data threatens your personalization and ROI. At the MarTech Conference we discussed how to navigate data ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...

In today's highly competitive and increasingly demanding economy, businesses of all types and sizes are being forced to search for a cost-effective means for identifying new markets and establishing ...

Equifax Inc. (EFX) said its customer database had been hacked and as many as 143 million accounts had been compromised. If Equifax can be hacked, what other huge customer databases are at risk?

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

2025 is proving to be a challenging time for financial institutions looking to drive revenue. Organisations from the Bank of England to the IMF have been predicting a year of slow economic growth in ...

The last twelve months have been a challenging time for many in financial services, with the pandemic and also Brexit to contend with. This means it’s more important than ever to look at all options ...

__Dana Hukel, president and CEO of BOLD Marketing__ Developing a customer database is one of the most worthwhile projects you can take on to help build your business from a marketing standpoint. There ...

Anyone could call up or modify several million pieces of customer data online including names, addresses and e-mails. Three students were able to show this for 40,000 online databases in both Germany ...

Customer expectations drive digital transformation across every industry. Key customer insights are identified directly from your database strategy. Operational datbases with the right components ...