Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...

Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized data-management platform (DMP) to become part of an even bigger marketing ...

The Krux notch on Salesforce’s bedpost created industry waves a year ago, with many heralding the US$700 million move as a big sign of ad tech consolidation waves to come. At the time it seemed CRM ...

In this week’s edition of our new regular wrap of news and announcements from the world of marketing technology… New Zealand online marketplace takes its data management to the next level, Salesforce ...