Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week period this month. The “Spot The Intensity” ...

A brand new game by Funtank (who are owned by the Publishers Clearing House) has just released to the wild, and it's a branded advertising game for Dentyne Ice and Dentyne Fire chewing gum. Sounds ...

Cadbury Adams has beefed up Dentyne’s online presence to reinforce its message to teens. The gum brand taps lifestyle sites at Yahoo and America Online to tout Dentyne Ice, Dentyne Fire and Dentyne ...