IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory ...

By combining Disney's premium content, engaged audiences and proprietary Audience Graph with Omnicom's Acxiom identity solution and Innovid's creative sequencing technology, this collaboration works ...

Omnicom Media (OMC) and Disney Advertising (DIS) have launched a connected TV advertising solution that allows brands to deliver sequential ads across streaming platforms, seeking to reduce repetitive ...

IRVINE, Calif.—Viant Technology said it has expanded its agreement with Disney Advertising that’s focused on making premium connected TV, video and display inventory addressable and biddable for more ...

Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consistent with the year before, despite increased sales in sports and streaming. As the company continues to deepen ...

Add Yahoo as a preferred source to see more of our stories on Google. Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant’s Real-Time Ad ...

Disney has expanded its suite of interactive advertising formats on Disney+, as the media giant looks to create new revenue opportunities while maintaining what it describes as a viewer-first ...