To attract consumer interest and safeguard deliverability, enterprise marketing teams are shifting towards data-driven personalization. Adestra, a comprehensive digital marketing solution, offers the ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...