As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready to score on and off the pitch. Six billion people are projected to watch 48 teams compete across ...

How much scandal is too much scandal? With billions of dollars at stake and few other ways to tap into the global love of soccer, FIFA sponsors like Adidas, Coke and McDonald's are likely to hang onto ...

The first match of the FIFA World Cup is scheduled for June 11, six months away, yet the buildup for New Jersey businesses begins now. A kickoff ceremony for corporate sponsors in New Jersey was held ...

Global hotel group Marriott Bonvoy has been named as the latest regional sponsor of soccer’s showpiece 2026 FIFA World Cup. As part of the agreement, the company will serve as the official hotel ...

ZURICH (AP) — YouTube made a World Cup deal with FIFA on Tuesday that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers. FIFA ...

Chinese conglomerate Wanda says becoming a FIFA World Cup top-tier sponsor gives it potential to help decide where future editions of the event will be staged. A Wanda news release says becoming one ...

There's a huge opportunity, but there's also a huge challenge for us to determine the best ways to get soccer fans to try the ...

Don't miss the big stories. Like us on Facebook. From stadium cheers to bar-side watch parties, NÜTRL is turning up the flavor, the fun and the fan experience for the FIFA World Cup 2026™ NEW YORK, ...