The Fujifilm GFX 50R offers one of the most affordable routes into medium format shooting. The GFX system also adds a level of "ease of use" that makes it easy and straightforward for anyone who is ...

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's ...

I shoot with both a Fujifilm GFX 50S and a Fujifilm X100F, and I often find myself torn between the two. I want the ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

Fujifilm has brought a pair of new cameras at Photokina 2018, the GFX 50R medium format rangefinder, and the Fujifilm X-T3, the latest in the X Series with 4K/60P 10-bit video support. The cameras ...

Fujifilm just reincarnated the medium-format mirrorless GFX 50S in. Announced September 25 at Photokina, the new GFX 50R uses the same 50MP medium-format sensor as the GFX 50S, but in a smaller, ...

The size isn’t the only thing that’s shrunk: the cost has also been reduced The size isn’t the only thing that’s shrunk: the cost has also been reduced At a Photokina that’s set to be dominated by ...

I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...