A new report shows pre-rolls surpassing flower for the first time, with rapid unit growth and rising sales driven by lower ...

The cannabis industry has a new center of gravity. In 2025, pre-rolls became the most-sold product category in the United States by unit ...

Walk into any dispensary today and ask for a pre-roll, and you’ll get a dozen different options, each promising something premium. But anyone who has bought more than a few knows the truth: some burn ...