Less content, more substance: Prioritize creativity and value over volume in marketing strategies. Build authentic connections by thinking like your customer, not just a marketer. I read something the ...

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Innovation and uniqueness of a product must be showcased to capture customer interest. Self-marketing and hands-on storytelling are invaluable for early-stage founders to understand their market and ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect just how ...

Marketing is becoming an increasingly data-driven subject, inspired by companies seeking to become more personalized and segmented with their data to target customers better, but also by institutions ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

I read something the other day that lit my brain on fire: "Stop making ads, start making art." It was a mic-drop moment. It got me thinking about this content catastrophe we find ourselves in. AI has ...

If you build a brilliant product and no one knows about it, does it even exist? When I launched Jotform in 2006, I wasn't just worried about bugs or crashes — I was worried that my product wouldn't ...