Hybrid events aren’t new. In fact, they’ve been happening for some time, but they are now a regular feature in every major domain. The manner in which businesses interact with their target audiences ...

Hybrid events break the geographical restrictions and open doors for a larger and more diverse audience, allowing businesses to reach out to a greater demographic One of the key challenges in the ...

The world of conferences and trade shows was hit as hard as an industry could possibly be hit by the Covid pandemic. The industry was completely dependent on physical events, which were almost totally ...

As we sprint through the spring event cycle in a blur of tarmacs and generative AI demos, I was hoping we'd find a way to combine the best-of-virtual with a rethink of what matters on-the-ground.

Legacy event playbooks lead to legacy events. Why doesn't agility apply to event structure and participation? As the fall event calendar fills up, time for a hybrid event wake up call - and a case for ...

The event industry has been turned upside down by the global pandemic. Some in the industry have completely folded, while others have been forced to pivot to virtual offerings. While switching up your ...