Inbound marketing will alow SMEs to deliver ‘Amazon- style’ personalised services to customers, argues Brightfire CEO John Hornell. The Drum speaks to John Hornell, CEO of inbound marketing agency ...

Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

Hubspot's massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...

Joe Chernov is vice-president of marketing at InsightSquared, a sales performance analytics company. Previously, he headed up content marketing at HubSpot and Eloqua. I invited Joe to Marketing Smarts ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the old days, or likely currently at many firms, marketing invested a ton of cash in ...