Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

Discover how elite status in airline and hotel loyalty programs can reward you with exclusive perks like upgrades and ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

The fast-food chain’s recent merchandise drop, a first for the company, demonstrated that its loyalty members want more than ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

American shoppers are looking beyond simple discounts in 2026, and grocery loyalty programs are becoming a key tool to reduce ...

NEW YORK--(BUSINESS WIRE)--JetBlue (NASDAQ: JBLU) today announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

JetBlue has partnered with ClarityPay to launch a pay later program allowing customers to earn TrueBlue loyalty points while ...