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Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council. Sometimes what seems obvious to the practitioner is not so ...

Marketers are used to dealing with data to support the multitude of campaigns they run and programs they support, but many might not consider the role it can play in supporting or driving efforts to ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it. Performance marketing has been around for over 20 years—a strategy ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Company Grows to 29 Publicists and More Than 140 Clients Across Local and National Markets Our growth has always been ...

Purpose is practical. It helps determine which partners to engage, which stories to tell and which experiences deserve the spotlight. When you root every action in why the brand exists, the narrative ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...