Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

To strengthen brand protections and media effectiveness on its platform, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify. Now, the social B2B app will offer ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. Specifically, Comcast will license its viewership data to ...

According to eMarketing, video ad spending is expected to top $4 billion this year (double from two years ago) and $9 billion by 2017. A report from BrandAds shows that measurement tools for video ads ...

The Media Rating Council (MRC) released a draft of its proposed new Cross-Media Audience Measurement Standards, which addresses measurement of video ads and content delivered via TV, over-the-top (OTT ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

Learn more about video quality measurement at Streaming Media's next event. Watch the complete video of this panel from Streaming Media West, DT201A. Non-Reference Picture Quality Assessment, in the ...

What I heard from industry leaders when discussing video measurement and alternative currency: We have a long way to go. In March of this year, I traveled to Scottsdale, Arizona in search of ...