Add Yahoo as a preferred source to see more of our stories on Google. Carlos Alcaraz in the new Nike ad. (Photo courtesy of Nike) Nike just added to its legendary “Just do it” campaign with a Gen Z ...

Nike celebrated the Seahawks' Super Bowl 60 win with an ad featuring Marshawn Lynch claiming 'nothing tastes as good as ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and ...

Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has seen a 31% increase in online sales, according to one outside estimate. Nike sales grew 31 ...

The holiday season is here, and Christmas ads are surfacing everywhere. Nike is known for their famous ads each year, featuring some of the best athletes in sports. In Nike’s latest golf ad, they ...

The Utah Jazz's fifth-overall pick in Ace Bailey appeared next to Giannis Antetokounmpo and former Rutgers teammate Dylan Harper in the latest Nike advertisement for the Giannis Freak 7. It was the ...

The Colorado Buffaloes had a disappointing season, but it is safe to expect head coach Deion Sanders to lead his team back to competitiveness next year. In the meantime, Sanders remains atop the ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.