Response priming refers to the phenomenon where an initial, often subliminal, stimulus (the prime) modulates the speed and accuracy of responses to a subsequent stimulus (the target). This modulation ...

Social priming is the field of research about how thinking about or interacting with something (like warm coffee, or old age) can affect later, vaguely related behaviour. (Rolf Zwaan has a useful ...

As humans, it is in our nature to want to do better, find that edge and succeed. This couldn’t be truer than in sport, where winning and losing are often separated by tenths of a second, a successful ...