Crumbl Cookies, a brand started by two cousins in Utah known for their extravagant cookies and eye-catching aesthetic pink boxes, has taken the country by storm in the five years since its inception.

If you haven't heard of Crumbl cookies, you're probably living under a rock. It's one of the fastest-growing dessert chains in America, and for good reason. These cookies have taken over social media.

The following is a guest post from Ilon Weeldreyer, associate director of performance media at Merkle. Opinions are the author's own. The third-party cookie is going away, eliminating an oft used and ...