The classic Kool-Aid you may have grown up with just got a glow-up. The brand, best known for its vibrant red, cherry-flavored drink mix and its smiling pitcher mascot, the Kool-Aid Man, recently ...

It was about time for an upgrade. These days, the drink aisle is all about function. Electrolytes, natural caffeine, added protein—you name it. But no matter how “optimized” beverages get, there’s one ...

A childhood favorite is getting a serious modern upgrade as Kool-Aid steps into the competitive world of functional beverages. The brand has officially launched its first-ever hydration electrolyte ...