Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its ...

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That ...

Nielsen says it will pilot a new methodology for measuring television viewership to account for co-viewing during premium events like live sports, with the Super Bowl on NBC serving as the testing ...

Nielsen announced Tuesday it is launching a new pilot program to more accurately measure co-viewing, aiming to better reflect total viewership for live events and entertainment programming. The pilot ...