In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Here is one of three unlikely success stories from Susan Spencer: It’s no stretch to say that Aaron Muderick is stuck on putty. “It feels great in your hand,” he said. “You can play with it for hours!

I’m mixing violet goo into an iridescent blob of “shimmerizer” pigment that’s oddly reminiscent of my favorite Urban Decay eye shadow. The blob catches the light like a gemstone as I pinch and pull it ...

I think that there are many people who have played with clay, slime and kneading eraser when I was in elementary school, but I introduced an evolutionary form of toy, "Magnetic Thinking Putty" which ...

When my seven-year old great niece Lorelai asked me to “write one of your stories” about Crazy Aaron’s Thinking Putty, first thing I did was buy some. And she’s right: It is awesome. More than 40 ...

I always liked a little silly putty when I was younger, but now there’s a new blob on the block. The next generation of silly putty, now called ‘Magnetic Thinking Putty,’ has millions of tiny ...

Chuck E. Cheese Celebrates Giving Tuesday with Limited-Edition Crazy Aaron’s® Thinking Putty — All Proceeds Benefiting The Toy Foundation(TM) Beginning Tuesday, Dec. 2, families visiting select ...

PHILADELPHIA (CBS) – There's no doubt you've heard of silly putty; the squishy, bouncy stuff that kids have been playing with for years. But, one local company has created its own, unique putty.

With retail stores shuttered, play dates canceled and schools moving into homes, Crazy Aaron's product sat on shelves, no word of mouth or last-second purchases to lift sales. Within the first week of ...

Shall we open with an ironic reference to Terminator 2? Best not. That’s the easy option, especially when dealing with lumps of metallic ooze that seem able to alter their shape in response to their ...