In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is ...

A San Francisco chef was fired and a restaurant is temporarily closing following a TikTok influencer targeting the establishment for not offering her and her husband a free meal. TikTok food ...

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Tucson’s growing community of TikTok “micro-influencers,” the ones with a smaller following, are shaping their own niche by creating some local trends and inspiring Tucsonans to visit new hotspots.

Statusphere, a software platform powered by AI that helps brands to quickly scale micro-influencer marketing, has secured $18 million in series A funding. The round was led by Volition Capital, with ...