In a surprise twist, new Xbox CEO Asha Sharma comments on the recent fan backlash to Microsoft's showcase policy on ...

It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.— ASHA (@asha_shar) May 29, 2026 Image: An example of Xbox mentioning PS5 for the Halo: Campaign Evolved reveal It ...

A shift in identity is never just cosmetic; it signals intent, ambition, and how an institution sees itself. This week, Xbox ...

We asked design experts to weigh in on the new logo, which comes on the heels of its return to the Xbox name from Microsoft Gaming ...

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring. The logo was revealed via social media last night, following the release of a ...

Xbox's recently-refreshed logo will become available today as a dynamic background, and also launch as both a profile background and a gamer pic on Xbox consoles. Newly-installed Xbox boss Asha Sharma ...