Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

It’s never too late to reverse course. Breaking with tradition, Nike has graced a new shoe with a reverse Swoosh logo — a feature famously associated with the brand’s highly collectible collaborations ...

The Nike Swoosh is one of the world’s most recognizable brand logos. Its value to the company is priceless, but if you prefer to think in hard numbers, Forbes estimated that the Swoosh logo alone was ...