How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...
Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of ...
AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...
CMO Council ...
A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
How General Motors is making progress with its first-party data strategy. Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ ...
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the ...
We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.
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