In an exclusive with CMSWire, Kustomer CEO Brad Birnbaum says yes — but not the usual way. A Q&A on deflection, bolt-on AI ...

Google just released formal guidance on generative AI search. The verdict: SEO still matters — but the rules have some ...

Zendesk replaces deflection bots with specialized AI agents at Relate 2026 — billed only on outcomes the company verifiably resolves.

Is CX Really the Revenue Driver We've Touted for a Decade?

Sales-to-service. Service-to-fulfillment. Policy-to-frontline. Three operational gaps where CX quietly erodes — and what ...

Qualtrics doubles down on healthcare experience data. The company completed its $6.75 billion acquisition of Press Ganey Forsta, combining AI capabilities with one of th ...

New digital analytics and AI agents are designed to track brand visibility in LLM answers and execute site optimizations at scale.

In an exclusive CMSWire interview, Kustomer CEO Brad Birnbaum argues AI in CX has been measured by the wrong standard — and ...

How has the pandemic changed marketing? What has shifted and what has stayed the same? How has the pandemic changed marketing? What has shifted and what has stayed the same? Results from the 26th ...

When Verndale cut implementation costs in half, their clients got their budgets back, redirecting them toward strategy, ...