Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.

Has the B2C engagement model changed? Yes — the calendar-driven, more-contact-equals-more-conversion model has been replaced ...

From headless CMS platforms to agentic CDPs, vendor conversations at the Gartner Marketing Symposium came back to ...

Retrieval triggers when a user prompt demands information the model cannot reliably generate from memory alone: current ...

The Seattle startup will scale its AI agent platform that automates enterprise marketing workflows for customers.

Customer call transcripts and insights now flow into Gmail, Docs and Chat through Google's new AI reasoning layer.

The new Workforce, Desktop and Quality Intelligence capabilities aim to unify agent behavior, process efficiency and outcome ...

The contact center vendor expands AIR Pro with autonomous agents, intelligent handoffs and workflow automation aimed at end-to-end resolution.

Adobe tracked a 98.3% year-over-year surge in AI-referred retail traffic on Prime Day — and a 50.7% conversion advantage over every other channel.

Recapitalization deal gives Medallia $150 million and a debt-reduced balance sheet. It also officially closes one of PE's most expensive software bets.

AI visibility requires more than good content. Here's the checklist organizations should follow to prepare for answer engines ...

New tools let CX teams build AI agents from prompts, measure outcomes and tie pricing to resolved interactions.