The rise & fall of Olaplex and inside their sell to with Henkel #olaplex #beautynews #beautybusiness
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YouTubeShay Bacani
The rise & fall of Olaplex and inside their sell to with Henkel #olaplex #beautynews #beautybusiness
How Olaplex went from being a salon staple to one of the most distrusted brands, and losing $18B in market value.
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