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What worked for 10 years in paid media and still works today? Good ads. Even back in TV, back in newspapers. It delineates down further: good copy. Good copy has always worked. Think about newspaper ads before television even existed. You had the headline. Then a paragraph of text. That's all you had to convince someone to buy. If you go back and study old marketing newsletter ads, it's incredible. Mark Builds Brands does a really good job at this. He pulls back on really old ad content and brea
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